Research

SEO & AI search research, source-verified

Data reports and practical guides on how search - classic and AI-driven - actually behaves. Every statistic traces to a primary source, limitations are named, and pages are updated as new data lands. Citable, linkable, and honest about what we don't know yet.

Guide · Hiring SEO Help

SEO profy: what a real SEO professional does and how to hire one

A working SEO professional's guide for US businesses: what the job includes in 2026 (including AI search), when DIY is enough, engagement models, what business owners really say about hiring SEO help, and the red flags to walk away from.

Updated July 30, 2026 · 9 min read
Data report · AI Search

How often AI gets business information wrong: 2026 statistics

93% of businesses have at least one fact wrong or missing in AI answers. Aggregated, source-verified statistics on how ChatGPT, Gemini and Perplexity misstate business hours, phones and services - with a 10-prompt self-audit protocol to test your own business.

Updated July 20, 2026 · 9 min read

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