Cited by AI.
Ranked in Google.
I'm Stanislav Peev - an independent SEO consultant and one of the early specialists in generative engine optimization (GEO), with 17+ years in search, 150+ clients in six countries and published research on how AI engines choose whom to cite. Your customers now ask ChatGPT, Perplexity and Google's AI Overviews - I make sure the answer mentions you.
No discovery calls, no sales meetings. Send a short note - I reply personally, usually within one business day.
AI search is where your next clients already are
A growing share of buying decisions now starts as a question to ChatGPT, Perplexity or Google's AI Overviews - and those answers cite only a handful of sources. Being one of them is the new page one. That's what generative engine optimization (GEO) does, and it's been my primary research focus since the field emerged.
Most providers are retrofitting "AI" onto old SEO playbooks. I've been running the experiments. Since 2023 I've measured how AI engines select sources, what makes a passage citable, and how brand mentions substitute for links in AI answers - and published the results, including a proposed metric (Reference Rate) for tracking AI citations the way we once tracked CTR.
The practical work behind a GEO engagement: entity and Knowledge Graph building so AI systems know who you are; passage-level restructuring so your pages are quotable; brand-mention campaigns; llms.txt and AI-crawler configuration; and citation tracking across ChatGPT, Perplexity, Copilot and AI Overviews.
And because AI engines lean on the same fundamentals Google rewards - authority, structure, genuinely useful content - GEO done right makes your classic SEO stronger, not separate.
- New
How often AI gets business information wrong: aggregated 2026 statistics - 93% of businesses have at least one wrong or missing fact in AI answers - with a 10-prompt self-audit.
- Study
Reference Rate - the new currency replacing CTR: a proposed metric for measuring visibility in AI answers.
- Study
Google-Agent and the agentic web: how AI agents will browse, choose and buy on behalf of users.
- Study
AI vs Human - an SEO experiment: a controlled test of where AI-generated optimization beats human work, and where it fails.
A senior specialist, not an agency pipeline
Most "professional SEO services" are a retainer split across juniors. I offer the opposite: one senior specialist who audits, strategizes and verifies the work personally - across both AI search and classic Google.
GEO - AI Search Visibility
Optimization for Google AI Overviews, ChatGPT, Perplexity and Copilot: passage-level citability, brand-mention signals, llms.txt, AI-crawler access. Backed by my published research.
Entity & Knowledge Graph SEO
Google and AI engines rank entities, not just pages. I structure your brand so machines understand who you are, what you do and why you're credible - the foundation both rankings and AI citations are built on.
Technical SEO
Core Web Vitals, crawl budget, JavaScript rendering, schema.org markup, international setups. The unglamorous work that quietly decides whether the rest of your SEO can perform at all.
Local SEO
Google Business Profile optimization, local entity signals and review strategy for businesses that live or die by the map pack.
Tourism & travel SEO
Over a decade optimizing tour operators and luxury travel brands - one of the most competitive, seasonal and update-sensitive niches in search.
Full service list
GEO programs, SEO consulting, one-time audits, and personalized 15-hour training - each scoped to your project over email.
SEO consultant services →Sites I work on
SaaS, luxury travel, logistics, education - across the USA, Switzerland, Monaco and Australia. A few of the businesses that trust me with their search visibility:
…and 140+ more across tourism, e-commerce, SaaS and local services - including Exotic Holiday, Belprego Travel, Stenli Travel, EventPlus and a Four Seasons partner.
Why hire an SEO consultant who started in 2009?
Because I've already survived every major shift that killed shortcut-based SEO: Panda, Penguin, Hummingbird, RankBrain, the helpful content updates - and now the migration of search itself into AI answers. Seventeen years in this industry teaches you one thing above all: tactics expire, fundamentals compound.
My approach is built on those fundamentals. I don't chase loopholes that work for one quarter. I build entity authority, technical health and genuinely useful content - the three assets that every algorithm update since 2011 has rewarded, and that AI search engines now depend on when choosing whom to cite.
That's why the AI shift is an advantage for my clients, not a threat: while the industry debates whether AI search matters, my methods were already built for it - and tested in published experiments.
If you want a professional SEO service that treats your site as a long-term asset rather than a monthly invoice, that's exactly what I do - for 150+ businesses so far, from Sofia to Sydney.
Published, cited, on stage
E-E-A-T isn't something I recommend to clients and skip myself. Everything below is public and verifiable.
- 2026
Research report: How often AI gets business information wrong - source-verified statistics on AI accuracy about businesses, across ChatGPT, Gemini and Perplexity.
- 2023-26
Invited expert in SEO Predictions - the annual panel of 37-52 SEO experts forecasting the industry year.
- 2024-25
Three original GEO/AI studies published: Reference Rate, Google-Agent and the agentic web, and the AI vs Human SEO experiment - see the AI/GEO section.
- 2021
Guest expert on Bulgarian National Television - 3 episodes on search and digital visibility.
- 2020
Speaker at CASE DAY by WebPromoExperts.
- ongoing
Guest author at Link-Assistant (SEO PowerSuite) and industry media.
Certifications
How an engagement works
Write to me
A short email about your business, your goals and your biggest search frustration. I reply with an honest first read - whether SEO or GEO is the right lever, and whether I'm the right person. If not, I'll say so.
Audit & roadmap
A full technical, content, entity and AI-visibility audit with a prioritized roadmap: what to fix, in what order, and what impact to expect. Yours to keep, whoever implements it.
Execute & measure
Monthly sprints against the roadmap with transparent reporting on rankings, traffic, conversions - and AI-citation visibility. No vanity metrics, no jargon walls.
Frequently asked questions
What is GEO (Generative Engine Optimization)?
GEO is the practice of making your brand visible and citable in AI-generated answers - Google AI Overviews, ChatGPT, Perplexity, Copilot. It builds on classic SEO (entities, structured data, authority) and adds passage-level citability, brand-mention signals and AI-crawler accessibility. I've been publishing original GEO research since the field emerged.
Why does AI search visibility matter now?
A growing share of buying decisions starts as a question to ChatGPT, Perplexity or Google's AI Overviews instead of a classic search. Those answers cite only a handful of sources - being one of them is the new page one. Because so few businesses optimize for AI answers yet, early movers gain visibility much faster than in classic SEO.
What does an SEO consultant actually do?
An SEO consultant diagnoses why a website underperforms in search and builds a plan to fix it: technical health (crawling, indexing, Core Web Vitals), content that matches search intent, entity and authority signals, and measurement. Unlike an agency retainer, you work directly with the specialist who does the analysis - no account managers in between.
How do you price your work?
Every engagement is scoped individually after a short email exchange, because two sites of the same size rarely need the same work. You get a fixed audit price or a fixed monthly fee up front - no hourly surprises, no long-term lock-in. If your project needs less than you expected, I'll recommend the smaller option. See the services page for what each engagement covers.
Do you work with international clients?
Yes. My 150+ clients span the USA, the UK, Belgium, Switzerland, Australia and Bulgaria. I work in English, fully remote and async-first: you write, I answer with analysis and a plan - no mandatory meetings.
Let's find out what search is costing you
Tell me about your business and your biggest search frustration - that's the whole process, no calls or meetings required. I reply personally, usually within one business day, with an honest first read. No pitch deck, no pressure.
- WhatsApp (message)+421 944 457 924
- LinkedInin/stanislav-peev-seo
- X / Twitter@SeoPeev
- Redditu/SeoPeev
- Based inBratislava, Slovakia - working worldwide (EN · RU)